Asian roll-out of integrated brand for both business and consumer energy portfolios

Singapore, 3 October 2018 – YTL PowerSeraya Pte. Limited (YTLPS) today announced the launch of Geneco, the integrated brand for both its business and consumer energy portfolios. The move comes ahead of the impending nationwide rollout of the Energy Market Authority (EMA)’s Open Electricity Market (OEM) beginning November 1, 2018.

Announcing the integration, Chan Swee Huat, Chief Executive Officer of YTLPS, said “The move to consolidate both our business and consumer portfolios under the Geneco brand signals our intent to be the preferred integrated energy provider for businesses and homes across Singapore.”

“We will do this by having a clear focus on innovation, cost-effectiveness and sustainability, and providing practical energy solutions.  For example, our fully-digital customer journey strips away unnecessary costs, so we can offer the best plans at the best prices, making energy more accessible to the people,” he said.

YTLPS is the second largest power generation company in Singapore with a licensed capacity of 3,100MW. Part of the global YTL Power energy network, YTLPS has been generating power for Singapore for 47 years and has been in business-to-business energy retail for close to 17 years.

Geneco draws its ethos from GENeco UK, a pioneer in sustainable energy solutions which has earned multiple awards for its work in recycling and renewable energy. GENeco UK is also owned by YTL Power International.

Commenting on the launch of Geneco in Singapore, Yeoh Keong Hann, Executive Director of YTL Power said, “At YTL Power, we recognise that energy is the driving force of development. The move to launch Geneco, with its eco-friendly ethos, is in line with YTLPS’ aim of building a sustainable energy future for Singapore. It is the first step in Geneco’s international expansion as an integrated sustainable energy solutions provider.”

He added, “By harnessing the knowledge of our international energy network, investing in more energy-efficient power generating assets, switching to less carbon intensive fuels and driving innovation, we are well-positioned to meet the energy needs of markets across Asia.”

EV Charging Infrastructure As a Platform for Growth

According to Mr. Yeoh, Geneco has earmarked the local electric vehicle (EV) sector as one that holds massive potential for growth and provides them with an opportunity to contribute to Singapore’s clean energy agenda.

“The newly rebranded entity will work with commercial fleets as well as building owners to roll out an electric vehicle charging network consisting of 1,000 charging points by 2025. By offering bundled electricity and EV charging solutions to customers, this network will serve the needs of a new generation of electric vehicles and cement Geneco’s position as owner and operator of the largest electric vehicle charging network by an energy retailer in Singapore,” he added.

Geneco’s integrated business offering is reflected in its new website (https://geneco.sg), which allows both business and residential customers a portal that tracks their energy consumption, offers a variety of plans and packages, and facilitates e-payments.

You have the power to make a change with Geneco, a top electricity retailer with 52 years of experience.

Geneco is one of Singapore’s top electricity retailer, belonging to a global network of energy and utility companies known as YTL Power International, which is a subsidiary of the YTL Group. Geneco’s parent company YTL PowerSeraya is also one of Singapore’s first and largest electricity generators, with a licensed generating capacity of 3,100 MW.

A fresh, eco-friendly energy choice for Singapore’s newly liberalised retail energy market

Singapore, 16 March 2018 – Come mid-2018, Singaporeans will welcome a fully-liberalised electricity market, putting the choice of how to buy electricity firmly in the hands of the consumer. Enter: Geneco. With its promise of “Power to Empower”, the new retail energy brand is backed by Seraya Energy, the retail arm of the YTL PowerSeraya Group. This eco-friendly energy brand’s ethos stems from the United Kingdom, where Geneco UK – part of the wider YTL Group of companies – has been widely recognised and lauded for its work in recycling and renewable energy.

Announcing the launch of Geneco in Singapore, Hann Yeoh, Director of YTL PowerSeraya Group and Business Development Director of its parent company, YTL Power International, said,

“Seraya Energy has built a strong reputation in Singapore over the last 17 years as a reliable and customer-focused energy services provider. The introduction of Geneco in Singapore allows us to bring these values to the retail energy market, complemented by Geneco UK’s strong focus on innovation and sustainability.”

Geneco’s rallying call at launch will be “Power to Empower”, reflecting a customer-centric approach in its energy price plans. Customers will be empowered to achieve more out of their daily activities through a range of price plans suited to their household and lifestyle needs. At the same time, Geneco commits to building a sustainable energy future. The result: An eco-system of mutual empowerment between Geneco and its customers.

Yeoh added that the launch of Geneco would extend Seraya Energy’s existing B2B retail activities, making the company a full-spectrum energy provider, with the aim of bringing greater value to consumers. The company has built a reputation for excellent customer service with numerous industry call-centre awards under its belt, while YTL PowerSeraya is currently the second largest electricity generation company in Singapore.

You have the power to make a change with Geneco, a top electricity retailer with 52 years of experience.

Geneco is one of Singapore’s top electricity retailer, belonging to a global network of energy and utility companies known as YTL Power International, which is a subsidiary of the YTL Group. Geneco’s parent company YTL PowerSeraya is also one of Singapore’s first and largest electricity generators, with a licensed generating capacity of 3,100 MW.