Geneco and Yellow Ribbon Project Join Hands to Cast ‘The Magic of Hope’

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Geneco and Yellow Ribbon Project Join Hands
to Cast ‘The Magic of Hope’

As the year-end approaches, it is not only an opportunity for us to look back at what we could have done differently but it is also a time for us to look ahead and think about how we can do better. Not just for ourselves, but for others as well, especially those who need help to make right what was wrong.

This festive season, we have joined hands with Yellow Ribbon Project for a meaningful and heartwarming initiative — The Magic of Hope, to help turn around lives for a fresh start, a new beginning, and a better tomorrow.

Vote For Your Favourite Inspirational Quotes of Hope

As part of our campaign, we have curated a collection of 6 Inspirational Quotes of Hope narrated by Mediacorp 987 DJ Joakim Gomez and celebrity host Kelly Latimer. Each of these quotes surrounds personal themes of hope, encouragement, and connection.

Through these quotes, we hope to inspire all on the boundless possibilities that accompany each journey and share the message of hope with those who are going through a challenging time.

Simply visit to vote for up to 6 of your favourite Inspirational Quotes of Hope and you can stand a chance to be 1 of 5 lucky winners to receive $100 eCapitaVoucher. Voting can be done daily from now till 31 December 2023. If you know of anyone who needs encouragement during this time of the year, you can also download these quotes by clicking on the icon at the bottom of each video and sharing it with them.

We are also heartened to have Key Opinion Leaders like Belinda Lee, Ben Yeo, Rui En, and Sonia Chew, who have shared their personal story on second chances. Check out their posts below.

Savour our Exclusive Festive Cookies

Through the support of $15,000 to Yellow Ribbon Project, Geneco is delighted to present festive exclusive Red Velvet & Almonds cookies that have been thoughtfully researched and meticulously handcrafted by inmates. If you wish to receive one of these 3000 complimentary festive gifts, look out for our pop-up café in December.

These specially crafted cookies provide the inmates with valuable skills as they work towards their successful reintegration into society. We hope that you can support the initiative to reaffirm their worth and bolster their confidence to guide them on their paths toward a brighter future.

Welcome to The Magic of Hope Pop-up Café

Join us at our first-ever Net Zero pop-up café this holiday outside ION Orchard from 7 to 17 December, 10 AM to 10 PM. At our café, you can do your Christmas shopping and buy the perfect gift from Yellow Ribbon Bakery’s festive collection and drinks from Huggs Coffee, where a portion of each purchase directly contributes to the rehabilitation and reintegration efforts of inmates and ex-offenders.

Receive a limited-edition Geneco tote bag along with a Yellow Ribbon pin, between 7 to 17 December on weekdays at the pop-up when you vote for your favourite Inspirational Quotes of Hope. Those who vote at the pop-up cafe during the weekends of 9 to 10 December and 16 to 17 December will be rewarded with a bag of exclusive Geneco x Yellow Ribbon Red Velvet & Almonds cookies.

Don’t miss out on the special guest appearance of TikTok influencers, Simon Khung and Luke Chan who will be visiting the pop-up café on 9 December, 6 PM to 8 PM. To spread the joy, they will be giving out free hugs as well as the exclusive Geneco x Yellow Ribbon cookies to those who have voted.

Join us as we #PowerTheChange for a fresh start, for new beginnings and for a better tomorrow.


Embrace Happiness with #MySecretGarden Photo Gallery Exhibition at Funan

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Embrace Happiness with #MySecretGarden Photo Gallery Exhibition at Funan

As the happiest nation in Asia, there is no better day than National Day to shine a spotlight on the importance of mental wellness of our people. After all, it has been in our pledge since day one, “happiness, prosperity and progress for our nation”

With the 58th National Day approaching, we want to inspire a collective spirit by initiating conversations around mental health, and encourage Singaporeans to focus on their wellbeing with the help of green spaces in our latest campaign, #MySecretGarden. 

Being one of the greenest nations in the region, we have over 400 parks, 3,347 hectares of nature reserves and an extensive 300km park connector network that is easily accessible to refresh and renew ourselves. What’s more, the National Parks Board (NParks) has widely researched and developed 9 Therapeutic Gardens around our City in Nature that can contribute positively to the health and well-being of residents. 

Together with NParks, we also collaborated with photographer Daryl Aiden Yow and REFASH as we embarked on a journey to share with all about the nine Therapeutic Gardens across our island. Through the restorative power of nature, our goal is to foster happiness and instil a profound appreciation for these green spaces.

Vote for your favourite Therapeutic Garden

With #MySecretGarden, we want to spotlight the 9 Therapeutic Gardens across our nation that have been established by the National Parks Board (NParks) to contribute positively to the wellbeing of Singaporeans. 

From the first Therapeutic Garden with a seaview at Pasir Ris Park to the largest Therapeutic Garden at Jurong Lake Gardens, we want to bring alive these Therapeutic Gardens with our creative photo collection of how Daryl Aiden views the gardens through his lenses.

To cast your vote for your favourite Therapeutic Garden, head to and select up to 5 of your favourite images from Daryl’s creative photo collection. 5 lucky voters will be rewarded with a $100 eCapitaVoucher. You can vote daily and voting ends on 31 July 2023.

With your support by voting, we hope to reach 10,000 votes and we will be donating $10,000 to NParks’ registered charity and IPC, Garden City Fund. This donation will help support 6 to 9 beneficiary groups in Therapeutic Horticulture Programmes, allowing them to reap the mental health benefits from nature-related activities within these gardens.

Refresh your mind with REFASH

In line with #PlasticFreeJuly, we’ve partnered with REFASH, Singapore’s largest online thrift store brand that aims to inspire the next generation of consumers to think second-hand first in order to advocate for a healthy, sustainable future through fashion. 

Catch limited-time pop-ups in stores across Chinatown Point, Funan and Tampines One, from now till 31 August, where you can shop preloved clothing while viewing Daryl’s captivating images of the Therapeutic Gardens. 

Don’t forget to vote for your favourite to receive a complimentary set of nine postcards from the campaign. When voting concludes, the top 3 winning images will be distributed as limited edition tote reusable bags, available with every purchase from 9 to 31 August. Take home a piece of therapeutic art, and carry the message of nature and its profound impact wherever you go with your tote bag.

9 Therapeutic Gardens, one inspiring exhibition

Established by NParks in 2017, Therapeutic Gardens are outdoor spaces built with horticultural principles to meet the physical, psychological and social needs of park visitors. The serene spaces offer much-needed respite, alongside health benefits that alleviate mental fatigue and reduce stress levels associated with urban lifestyles. 

With the artistic vision of Daryl Aiden, we reimagined these green sanctuaries as hidden edens with an ethereal touch. From the riverine Therapeutic Garden at Punggol Waterway to countryside-inspired HortPark, you can expect to see images of all the nine gardens on display at Funan Mall, Basement 2. 

View the full exhibition from 17 till 23 July at Funan and take home complimentary gifts, including a limited edition set of Geneco X Daryl Aiden postcards, and a Sprout plantable pencil, while stocks last. What’s more, you can receive a Geneco Green Starter Kit worth $40 if you are one of the first 50 voters each day on 22 and 23 July, from 3pm to 6pm.

Let’s continue to #PowerTheChange starting from within and we hope you can find your haven of happiness.

Celebrating 2022 with Geneco

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Celebrating 2022 with Geneco

For Geneco, 2022 is a significant year where we celebrated a key milestone of being Singapore’s No.1 Residential Electricity Retailer, serving over 160,000 homes. But being number 1 goes beyond the title. It is about being able to do more and change things for the better.

The journey of doing good for our environment is a collective effort and we are thankful for the tremendous support from our partners and customers who have joined us in our journey to #PowerTheChange. Let’s take a look at and celebrate the key milestones that we have achieved with you as the year comes to a close.

Embracing Chinese New Year Tradition with Sustainability

Today, Singapore is one of the greenest cities in the world that safeguards more than 7,800 hectares of green spaces. And this Chinese New Year with the theme #ChangeBringsProsperity, we hope to bring awareness to the importance of a sustainable living environment and encourage everyone to contribute to green efforts in their own ways towards the Singapore Green Plan 2030 and for our future generations.

As part of the initiative, we have partnered with NParks’ Garden City Fund to spotlight 4 exquisite native flora on our limited edition red packets, which are made from 100% recycled paper, to inspire everyone to step out of their usual activities and appreciate the green spaces in our nation.

While giving red packets is a long-standing tradition of Chinese New Year, we want to remind Singaporeans that we can all still practise sustainability as we celebrate these festivities. After a successful launch last year, we brought back our inaugural Used Red Packet Recycling Initiative and received even greater support from the public with a total of 1,040kg red packets recycled. Together with like-minded partners – CRU, IUIGA, Refash and Wisma Atria, we placed 25 red packet recycling bins across the island. These red packets were then given to Tay Paper Recycling for pulping into other paper products.

Through such sustained efforts, we hope to encourage Singaporeans to #PowerTheChange so that we can share our prosperity with future generations.

Reinforcing Our Commitment to the #OneMillionTrees Movement

When the Singapore Green Plan 2030 was launched last year, a nationwide movement by the National Parks Board (NParks) to plant 1 million trees was set in motion. As community is key to the success of this movement, Geneco has pledged to plant 250 trees by 2025. To make this commitment a more meaningful one, we held our second Plant-A-Tree event by planting another 50 trees at Punggol Park on Earth Day (22 April) this year. With this year’s Earth Day theme, “Invest in our Planet”, we hoped to remind everyone that all of us have a part to play in the restoration, conservation and protection of our planet, as we continue to #PowerTheChange for a greener tomorrow.

To commemorate our 160,000 homes milestone, we were even more motivated to go the extra mile this year and planted an additional 150 trees in September, to reinforce our commitment to tackle climate change by playing an active role in the greening of Singapore. We would like to thank everyone who joined us and raised a total of $45,000 for NPark’s Garden City Fund, where we matched every donation made to the fundraiser via dollar-for-dollar.

Rediscovering Singapore’s Hidden Green Gems

In celebration of our nation’s 57th birthday, we invited everyone to reimagine our ‘City In Nature’ by discovering hidden green spaces that are unimaginably found in Singapore. As part of the campaign, we held a photography contest and inspired Singaporeans to capture the unexplored wonders that our nation has to offer.

With an overwhelming response of over 930 photo submissions, we could see that many Singaporeans took the time out to explore the unexplored and appreciate the hidden green gems in our nature. We proudly showcased the top 20 shortlisted photos for online voting and held a photo gallery event at Waterway Point for public viewing. In less than a month, we received more than 32,800 votes and the top 3 winning photos were chosen.

We are very encouraged by the overwhelming support received from everyone and we hope that they will continue to be inspired to rediscover the lush green spaces that we have here and contribute to nurture our nature together.

Gifting Messages of Social and Environmental Good

As we power homes and businesses in the nation, we also believe in powering change. For good. For sustainability. For all.

This season of gifting, we hope to spread the message of doing good by inviting everyone to go beyond their pages and help to rewrite new chapters for those who need it more with our #HappilyEverAfter campaign. We collaborated with 3Pumpkins – a socially-engaged, non-profit organisation to raise awareness for the ‘Tak Takut Kids Club’ programme that helps less privileged children and youths to find their place in the larger community through arts.

Together, we created a beautiful e-book titled ‘The Little Green Heroes’ that is co-illustrated with the imaginative children, Cindy, Ruda and Sulaiman, from the ‘Tak Takut Kids Club’ programme as part of our fundraising initiative for 3Pumpkins. The e-book is available online on our #HappilyEverAfter website, where you have the option to download a copy to read or immerse yourself in the story as read aloud by Kelly Latimer.

We also joined hands with BizLink Centre, a non-profit organisation dedicated to serving the disadvantaged individuals, in particular persons with disabilities, to prepare 1,000 #HappilyEverAfter Festive Cards. The cards were then distributed across Singapore via Strides Mobility’s electric taxis.

To continue spreading the message of doing good, we held a #HappilyEverAfter ice-cream event at Orchard and gave away complimentary ice-cream for anyone who had downloaded ‘The Little Green Heroes’, and encouraged them to contribute to the fundraising.

With the support of the public, we have raised over $16,800 that would help to contribute to 3Pumpkins’ purpose and Power The Change for these children.

Looking back, 2022 has been eventful and fulfilling. These milestones could not have been achieved without your support and we would like to give a very special thanks to our partners, communities and families for believing in us and supporting our initiatives.

Let’s continue to #PowerTheChange by doing good for a greener and more sustainable future.

Till then, here’s a video recap of what we have achieved together in 2022.

Looking back at 2021 with Geneco

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Looking back at 2021 with Geneco

Entering into the second year of the pandemic, 2021 has come with its own set of challenges. While the year has been about continuous adapting and living with the new norms amid these Covid-19-related conversations, the topic of climate change has come to the fore, buoyed by the freshly unveiled Singapore Green Plan 2030 and recently concluded 2021 United Nations Climate Change Conference (COP26). 

It is heartening to see governments, businesses and individuals alike coming together to make a difference for our planet Earth. Regardless of seemingly small actions like bringing our own reusable containers for takeaway meals or national-level movements of setting Singapore’s green targets, we believe that each effort counts in making a collective difference.  

Looking back at 2021, Geneco have also rallied our communities and partners to do good for our environment as we continued to build upon what we’ve achieved in the past year. The year has no doubt been fruitful for us as we kept true to our mission to #PowerTheChange. As the year comes to a close, let’s take a look back at some of the milestones we’ve achieved together with you. 

Chinese New Year Red Packet Recycling Bins

We kicked off 2021 with the exciting launch of our inaugural Used Red Packet Recycling Initiative. In partnership with like-minded local brands such as CRUIUIGATay Paper Recycling, and one of our Changemakers – Refash, we deployed 28 recycling bins across Singapore to encourage the public to drop off their used red packets and make a difference for our rainforests by recycling and reducing our paper waste. These red packets were then sent to Tay Paper Recycling to be pulped and made into other paper products. 

We were truly heartened by the overwhelming response from the nation, with more than 410kg of red packets collected in less than a month! As Singaporeans remain eco-conscious even amidst the festivities, we look forward to keeping this tradition alive and continue making a difference for our planet in 2022. 

Geneco’s joins NParks’ #OneMillionTrees – Plant-A-Tree Programme

As part of Singapore’s plan to transform our country into a City in Nature, the government has committed to planting a million trees across our island over the next decade. These trees play an important role by serving as natural filters and adding to the lush greenery we enjoy in Singapore. At the same time and most importantly, they contribute to strengthening our country’s resilience towards climate change. 

Achieving this ambitious goal of one million trees requires contributions from both the public and private sector. As such Geneco has pledged to plant 250 trees over the next five years and is proud to be doing our part for this nationwide effort.

Our plan was set into motion on Earth Day (22 April) this year at Windsor Nature Park, where we planted our first 50 trees together with our Changemakers – ComcropCultivate CentralThe Food Bank SingaporeGreen NudgeRefash and Repair Kopitiam – as well as like-minded corporate partner Standard Chartered Singapore. 

On the very same day, we also launched our new comprehensive and integrated solar panel solution – the Power Eco Total Home Solution, for landed residential homes.. 

These mark another of our many green efforts as we contribute to Singapore’s goal to becoming a greener and more sustainable city. 

Powering Change with our #ChangeMakersSG

Throughout the year, we were honoured to also continue strengthening the bonds with our #ChangeMakersSG partners while giving back to the communities and furthering our green message.  

In the midst of 2021 when the nation went into Heightened Alert once again for Covid-19, many organisations were impacted and our Changemaker – The Food Bank Singapore – was no exception.  

In a bid to increase their delivery efforts and distribute 1,500 food bundles to  their beneficiaries, Geneco rallied for support from our social media family, and together, we prevented more than 6,700kg of food from being wasted. 

And as the nation moved forward with the ease of safety measures in July, we partnered with And as the nation moved forward with the ease of safety measures in July, we partnered with Refash and join in the global #PlasticFreeJuly movement, to encourage everyone to #PowerTheChange and reduce their single-use plastics.

By contributing 1,300 Geneco tote bags to  Refash’s outlets, customers could redeem these tote bags for free instead of opting for plastic bags with any preloved item purchased.

Through such sustained efforts, we hope to inculcate greater awareness towards the harmful effects of plastic waste and inspire individuals to take a step towards a #PlasticFree future! 

Go Green Your Way with Power Eco Add-on

In celebration of our nation’s birthday on 9 August, Geneco launched our Power Eco Add-on, Singapore’s first-and-only green add-on for electricity plans.

To show our commitment towards our country’s sustainability efforts and the SG Green Plan 2030Power Eco Add-on was conceived to encourage and ease Singaporeans in embarking on a journey towards building a greener home.

With its affordable yet flexible offering where customers can choose from different levels of green – 25%, 50%, 75% or 100% – and between Carbon Credits (CC) or Renewable Energy Certificates (REC) for their electricity plan, we hope to empower our customers to #gogreenyourway and make a difference for the environment.  

We were truly heartened and encouraged by the response received within a month of the Power Eco Add-on’s launch. As we look towards the new year, we hope to continue being the catalyst towards inspiring individuals to opt for greener alternatives.  

The Jolly season to be Green

Topping off these initiatives, we also encouraged Singaporeans to embark on a green journey with monthly giveaways on our social media platforms, with two exclusive giveaways for 2,000 Geneco customers on 11.11 and 12.12 in celebration of the year end #JollyGreen season.

In total, we have distributed over 6,000 eco-friendly lifestyle items that include Microgreen Kits, Sprout Plantable pencils, 100% recyclable foldable umbrellas, collapsible water bottles, reusable straws, grocery net bags and more.  

Through these green giveaways, we aim to inspire everyone to make a meaningful change for our environment in the long-term.  

2021 has truly been a fulfilling year for Geneco despite the continued uncertainty faced around the world.

These milestones could not have been achieved without your support and we’d like to thank each of our #ChangeMakerSG partners, communities and families for your confidence in us.

As we look ahead into 2022, let’s continue to #PowerTheChange for a greener and more sustainable future. 

Before we end off, here’s a quick recap video on our green milestones for 2021:  

From our Geneco family to yours, here’s to a greener and better 2022! 

Remembering 2020 with Geneco

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Remembering 2020 with Geneco

Without a doubt, 2020 has been a year like no other. From the fight against a global pandemic to the increasing urgency against climate change, it has been a year of changes and challenges for us and our communities.

While 2020 has been tough in its ways, we are also encouraged by the help rendered to one another during this challenging year. We applaud the essential workers who have stood at the frontlines, families who have stayed strong, and individuals who have chosen to lend a helping hand through the crisis. Against all odds, we stay united as one.

With that in mind, Geneco wanted to play our part and give back in ways that we can – for the environment, for the community. As the year comes to an end and we look to fresh beginnings, let’s look back at some of our key moments though this year.

Celebrating Geneco’s second anniversary

To mark Geneco’s second anniversary, Geneco launched #ItTakes2 to celebrate this milestone with our partners and customers in coming thus far with us. It has always been in Geneco’s DNA to collaborate with like-minded partners to promote for a more sustainable lifestyle while giving back to the community, and for this campaign, we wanted to do the same. After all, it takes two to make a larger impact and to power a bigger change.