For Geneco, 2022 is a significant year where we celebrated a key milestone of being Singapore’s No.1 Residential Electricity Retailer, serving over 160,000 homes. But being number 1 goes beyond the title. It is about being able to do more and change things for the better.
The journey of doing good for our environment is a collective effort and we are thankful for the tremendous support from our partners and customers who have joined us in our journey to #PowerTheChange. Let’s take a look at and celebrate the key milestones that we have achieved with you as the year comes to a close.
Today, Singapore is one of the greenest cities in the world that safeguards more than 7,800 hectares of green spaces. And this Chinese New Year with the theme #ChangeBringsProsperity, we hope to bring awareness to the importance of a sustainable living environment and encourage everyone to contribute to green efforts in their own ways towards the Singapore Green Plan 2030 and for our future generations.
As part of the initiative, we have partnered with NParks’ Garden City Fund to spotlight 4 exquisite native flora on our limited edition red packets, which are made from 100% recycled paper, to inspire everyone to step out of their usual activities and appreciate the green spaces in our nation.
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A post shared by Geneco SG (@genecosg)
While giving red packets is a long-standing tradition of Chinese New Year, we want to remind Singaporeans that we can all still practise sustainability as we celebrate these festivities. After a successful launch last year, we brought back our inaugural Used Red Packet Recycling Initiative and received even greater support from the public with a total of 1,040kg red packets recycled. Together with like-minded partners – CRU, IUIGA, Refash and Wisma Atria, we placed 25 red packet recycling bins across the island. These red packets were then given to Tay Paper Recycling for pulping into other paper products.
Through such sustained efforts, we hope to encourage Singaporeans to #PowerTheChange so that we can share our prosperity with future generations.
When the Singapore Green Plan 2030 was launched last year, a nationwide movement by the National Parks Board (NParks) to plant 1 million trees was set in motion. As community is key to the success of this movement, Geneco has pledged to plant 250 trees by 2025. To make this commitment a more meaningful one, we held our second Plant-A-Tree event by planting another 50 trees at Punggol Park on Earth Day (22 April) this year. With this year’s Earth Day theme, “Invest in our Planet”, we hoped to remind everyone that all of us have a part to play in the restoration, conservation and protection of our planet, as we continue to #PowerTheChange for a greener tomorrow.
To commemorate our 160,000 homes milestone, we were even more motivated to go the extra mile this year and planted an additional 150 trees in September, to reinforce our commitment to tackle climate change by playing an active role in the greening of Singapore. We would like to thank everyone who joined us and raised a total of $45,000 for NPark’s Garden City Fund, where we matched every donation made to the fundraiser via giving.sg dollar-for-dollar.
In celebration of our nation’s 57th birthday, we invited everyone to reimagine our ‘City In Nature’ by discovering hidden green spaces that are unimaginably found in Singapore. As part of the campaign, we held a photography contest and inspired Singaporeans to capture the unexplored wonders that our nation has to offer.
With an overwhelming response of over 930 photo submissions, we could see that many Singaporeans took the time out to explore the unexplored and appreciate the hidden green gems in our nature. We proudly showcased the top 20 shortlisted photos for online voting and held a photo gallery event at Waterway Point for public viewing. In less than a month, we received more than 32,800 votes and the top 3 winning photos were chosen.
We are very encouraged by the overwhelming support received from everyone and we hope that they will continue to be inspired to rediscover the lush green spaces that we have here and contribute to nurture our nature together.
As we power homes and businesses in the nation, we also believe in powering change. For good. For sustainability. For all.
This season of gifting, we hope to spread the message of doing good by inviting everyone to go beyond their pages and help to rewrite new chapters for those who need it more with our #HappilyEverAfter campaign. We collaborated with 3Pumpkins – a socially-engaged, non-profit organisation to raise awareness for the ‘Tak Takut Kids Club’ programme that helps less privileged children and youths to find their place in the larger community through arts.
Together, we created a beautiful e-book titled ‘The Little Green Heroes’ that is co-illustrated with the imaginative children, Cindy, Ruda and Sulaiman, from the ‘Tak Takut Kids Club’ programme as part of our fundraising initiative for 3Pumpkins. The e-book is available online on our #HappilyEverAfter website, where you have the option to download a copy to read or immerse yourself in the story as read aloud by Kelly Latimer.
We also joined hands with BizLink Centre, a non-profit organisation dedicated to serving the disadvantaged individuals, in particular persons with disabilities, to prepare 1,000 #HappilyEverAfter Festive Cards. The cards were then distributed across Singapore via Strides Mobility’s electric taxis.
To continue spreading the message of doing good, we held a #HappilyEverAfter ice-cream event at Orchard and gave away complimentary ice-cream for anyone who had downloaded ‘The Little Green Heroes’, and encouraged them to contribute to the fundraising.
With the support of the public, we have raised over $16,800 that would help to contribute to 3Pumpkins’ purpose and Power The Change for these children.
Looking back, 2022 has been eventful and fulfilling. These milestones could not have been achieved without your support and we would like to give a very special thanks to our partners, communities and families for believing in us and supporting our initiatives.
Let’s continue to #PowerTheChange by doing good for a greener and more sustainable future.
Till then, here’s a video recap of what we have achieved together in 2022.
by Alvin Chong
Entering into the second year of the pandemic, 2021 has come with its own set of challenges. While the year has been about continuous adapting and living with the new norms amid these Covid-19-related conversations, the topic of climate change has come to the fore, buoyed by the freshly unveiled Singapore Green Plan 2030 and recently concluded 2021 United Nations Climate Change Conference (COP26).
It is heartening to see governments, businesses and individuals alike coming together to make a difference for our planet Earth. Regardless of seemingly small actions like bringing our own reusable containers for takeaway meals or national-level movements of setting Singapore’s green targets, we believe that each effort counts in making a collective difference.
Looking back at 2021, Geneco have also rallied our communities and partners to do good for our environment as we continued to build upon what we’ve achieved in the past year. The year has no doubt been fruitful for us as we kept true to our mission to #PowerTheChange. As the year comes to a close, let’s take a look back at some of the milestones we’ve achieved together with you.
We kicked off 2021 with the exciting launch of our inaugural Used Red Packet Recycling Initiative. In partnership with like-minded local brands such as CRU, IUIGA, Tay Paper Recycling, and one of our Changemakers – Refash, we deployed 28 recycling bins across Singapore to encourage the public to drop off their used red packets and make a difference for our rainforests by recycling and reducing our paper waste. These red packets were then sent to Tay Paper Recycling to be pulped and made into other paper products.
We were truly heartened by the overwhelming response from the nation, with more than 410kg of red packets collected in less than a month! As Singaporeans remain eco-conscious even amidst the festivities, we look forward to keeping this tradition alive and continue making a difference for our planet in 2022.
As part of Singapore’s plan to transform our country into a City in Nature, the government has committed to planting a million trees across our island over the next decade. These trees play an important role by serving as natural filters and adding to the lush greenery we enjoy in Singapore. At the same time and most importantly, they contribute to strengthening our country’s resilience towards climate change.
Achieving this ambitious goal of one million trees requires contributions from both the public and private sector. As such Geneco has pledged to plant 250 trees over the next five years and is proud to be doing our part for this nationwide effort.
Our plan was set into motion on Earth Day (22 April) this year at Windsor Nature Park, where we planted our first 50 trees together with our Changemakers – Comcrop, Cultivate Central, The Food Bank Singapore, Green Nudge, Refash and Repair Kopitiam – as well as like-minded corporate partner Standard Chartered Singapore.
On the very same day, we also launched our new comprehensive and integrated solar panel solution – the Power Eco Total Home Solution, for landed residential homes..
These mark another of our many green efforts as we contribute to Singapore’s goal to becoming a greener and more sustainable city.
Throughout the year, we were honoured to also continue strengthening the bonds with our #ChangeMakersSG partners while giving back to the communities and furthering our green message.
In the midst of 2021 when the nation went into Heightened Alert once again for Covid-19, many organisations were impacted and our Changemaker – The Food Bank Singapore – was no exception.
In a bid to increase their delivery efforts and distribute 1,500 food bundles to their beneficiaries, Geneco rallied for support from our social media family, and together, we prevented more than 6,700kg of food from being wasted.
And as the nation moved forward with the ease of safety measures in July, we partnered with And as the nation moved forward with the ease of safety measures in July, we partnered with Refash and join in the global #PlasticFreeJuly movement, to encourage everyone to #PowerTheChange and reduce their single-use plastics.
By contributing 1,300 Geneco tote bags to Refash’s outlets, customers could redeem these tote bags for free instead of opting for plastic bags with any preloved item purchased.
Through such sustained efforts, we hope to inculcate greater awareness towards the harmful effects of plastic waste and inspire individuals to take a step towards a #PlasticFree future!
In celebration of our nation’s birthday on 9 August, Geneco launched our Power Eco Add-on, Singapore’s first-and-only green add-on for electricity plans.
To show our commitment towards our country’s sustainability efforts and the SG Green Plan 2030, Power Eco Add-on was conceived to encourage and ease Singaporeans in embarking on a journey towards building a greener home.
With its affordable yet flexible offering where customers can choose from different levels of green – 25%, 50%, 75% or 100% – and between Carbon Credits (CC) or Renewable Energy Certificates (REC) for their electricity plan, we hope to empower our customers to #gogreenyourway and make a difference for the environment.
We were truly heartened and encouraged by the response received within a month of the Power Eco Add-on’s launch. As we look towards the new year, we hope to continue being the catalyst towards inspiring individuals to opt for greener alternatives.
Topping off these initiatives, we also encouraged Singaporeans to embark on a green journey with monthly giveaways on our social media platforms, with two exclusive giveaways for 2,000 Geneco customers on 11.11 and 12.12 in celebration of the year end #JollyGreen season.
In total, we have distributed over 6,000 eco-friendly lifestyle items that include Microgreen Kits, Sprout Plantable pencils, 100% recyclable foldable umbrellas, collapsible water bottles, reusable straws, grocery net bags and more.
Through these green giveaways, we aim to inspire everyone to make a meaningful change for our environment in the long-term.
2021 has truly been a fulfilling year for Geneco despite the continued uncertainty faced around the world.
These milestones could not have been achieved without your support and we’d like to thank each of our #ChangeMakerSG partners, communities and families for your confidence in us.
As we look ahead into 2022, let’s continue to #PowerTheChange for a greener and more sustainable future.
Before we end off, here’s a quick recap video on our green milestones for 2021:
From our Geneco family to yours, here’s to a greener and better 2022!
Without a doubt, 2020 has been a year like no other. From the fight against a global pandemic to the increasing urgency against climate change, it has been a year of changes and challenges for us and our communities.
While 2020 has been tough in its ways, we are also encouraged by the help rendered to one another during this challenging year. We applaud the essential workers who have stood at the frontlines, families who have stayed strong, and individuals who have chosen to lend a helping hand through the crisis. Against all odds, we stay united as one.
With that in mind, Geneco wanted to play our part and give back in ways that we can – for the environment, for the community. As the year comes to an end and we look to fresh beginnings, let’s look back at some of our key moments though this year.
To mark Geneco’s second anniversary, Geneco launched #ItTakes2 to celebrate this milestone with our partners and customers in coming thus far with us. It has always been in Geneco’s DNA to collaborate with like-minded partners to promote for a more sustainable lifestyle while giving back to the community, and for this campaign, we wanted to do the same. After all, it takes two to make a larger impact and to power a bigger change.
We collaborated with one of our ChangeMakers partners – The Food Bank Singapore, to spread good amid this difficult time. The beginning of COVID-19 led to the organisation seeing a 70% drop in their donations, affecting beneficiaries and low-income families from receiving the food they need. Geneco is heartened that, together with the support of our customers and Instagram & Facebook followers through comments and words of encouragement, we were able to work with The Food Bank Singapore in donating 1,000 meals to help these families in need during this period.
The implementation of the ‘circuit breaker’ measures in April caught the entire nation by surprise. Non-essential travels were not permitted, shops had to close, people could no longer gather, and working-from-home became the default approach for businesses when possible. Coupled with the daily news of the pandemic, it had been hard to cope for many. To help uplift the spirits and tide through the sudden need to stay in, #StayHomewithGeneco was born with a curated set of content across our social media platforms to ease the time spent at home. Featuring community initiatives that citizens can help and contribute even while staying at home to sharing complimentary lifestyle resources, #StayHomewithGeneco focused on doing good for both the community and our well-being.
With the opportunity of staying in with our families, Geneco took it to heart to power family time through our series of green crafts with a #PowerFamTime giveaway to encourage families to savour the time we got to spend together with our loved ones. We received an overwhelming response of more than 100 submissions from families and how they treasure family moments together through green craft activities during this time.
As the daily news continue to surround the development of the global pandemic, many have been disheartened by the pessimistic news and happenings all around the world. Instead, Geneco wanted to motivate and inspire Singaporeans to seek ways to power different qualities such as togetherness and giving despite the difficult times through our #PowerTheChange campaign.
A social campaign anchored on discovering inspiring qualities demonstrated by everyday Singaporeans – featuring a series of profiles who conveyed stories of strength and compassion – to focus on the good and unite everyone to power through.
Beyond the profile features, Geneco once again collaborated with its partners from the #ChangeMakersSG programme in supporting their various initiatives of giving back to the community. From distributing of masks with Refash and The Food Bank Singapore, to powering ComCrop’s food production efforts to meet the rising demand of local produce from COVID-19, Geneco is committed to power the change with our partners for our future generations.
As mask wearing becomes an essential part of our daily lives, the demand for them also increased exponentially among the public such that shortages of masks were witnessed, leading to many who may not have sufficient masks at home. Together with Refash and The Food Bank Singapore, 15,000 masks were distributed to vulnerable communities during this time to ensure they are well equipped and well protected whenever they need a mask.
In addition, with the COVID-19 situation, many countries have been placed in lockdown, inevitably causing a disruption in our country’s food supply chains. As a result, ComCrop is currently standing at the forefront of our country’s food production efforts to maintain our nation’s food security, while at the same time fulfilling the government’s ’30 by 30′ goal. To do our part in strengthening sustainable food production in Singapore, we at Geneco have also committed to subsidise ComCrop’s electricity bills for a year in support of their sustainability efforts.
Read here in more detail on Geneco’s #PowerTheChange campaign.
Even as we progressed through the year with the pandemic still in tow, the urgency to fight against climate change cannot be ignored as well. Therefore, we wanted to do our part in encouraging Singaporeans to lead a greener lifestyle on this special National Day.
In celebration of the nation’s 55th birthday on 9 August, Geneco marked the occasion with a campaign anchored on commemorating the decisions our forefathers had made for the nation in the past and how we should emulate the same spirit towards our nation for our future generations.
The #ToOurFutureGenerations campaign aimed to shed light on aspiring Singaporeans who constantly strive to make an impact within their respective fields, inspiring future generations to do the same for our nation.
Among our featured profiles we have Dawn Sng, Educational Experiences Designer with Cultivate Central – one of our ChangeMaker partners. Her role sees to bring families to connect with nature and to realise the importance of preserving these natural elements for the children of the future to enjoy.
To further spread our green message and our commitment towards green living for future generations, Geneco also collaborated with Cultivate Central in the distribution of 550 DIY micro-green kits to provide a hands-on experience for our customers in growing their own greens, sharing with them the cycle of life and the small acts we can do to preserve the Earth for the future.
To wrap up the year on a happy note, Geneco’s #JollyTogether campaign focused on finding joy while doing good for families, community, and the environment this festive season. Celebrating our resilience and tenacity in overcoming a difficult year, Geneco launched weekly giveaways on Instagram for our followers to share eco-friendly habits and ways we have adopted as a family to give back to our environment. These acts may be small, but we recognise the collective impact it can have in fighting climate change should we stay consistent and spread the importance of doing good for our planet.
Together, we have received over 500 green tips from our giveaways, encouraging families to remember to be eco-friendly whenever they can even during the holidays!
As arduous 2020 may have been, it was truly an unforgettable year for Geneco. We would like to thank the community and families as well as our ChangeMakers for constantly supporting Geneco this year and the various opportunities to journey through and stand together amidst uncertainty. From our campaigns, partnerships with organisations and participation from the masses, we have seen that as a united community, we can go to greater heights and realise our green vision as one body.
From our Geneco family to yours, here’s to a greener and better 2021!
Here at Geneco, we strive to be more than just an electricity retailer. Through our social initiatives, we want to make meaningful contributions to individuals and society alike where we embrace the values of sustainability, giving and positivity.
This is especially important now. With daily news surrounding the COVID-19 situation, spirits have been dampened with lives everywhere becoming increasingly difficult and stressful by the day. Learning about businesses going into recession and figures of retrenchment, it seems difficult for most of us to remain positive.
In the current climate, we choose not to be bogged down by negativity and pessimism. Instead, we at Geneco believe in the importance of focusing on what we have and what we value to power through this period.
Our intent is to motivate, uplift and inspire Singaporeans during this period, seeking ways to power different qualities such as togetherness and love within their lives. We want to show people that despite these difficult times, there remains many opportunities to uplift and empower those values within ourselves and those around us.
With this in mind, we launched #PowerTheChange – a social campaign aimed towards seeking out inspiring qualities shown by ordinary Singaporeans. Featuring stories of strength, compassion, and unity displayed within our communities, we hope to motivate Singaporeans as we weather this challenging time together.
One of the featured profiles was David Hoe, founder of Project Stable Staples – a ground up initiative helping disadvantaged households who have lost their incomes due to the COVID-19 situation. By sending them weekly grocery vouchers, the initiative hopes to provide each home with some “stable staples” every week.
David Hoe during his teaching days
Coming from an underprivileged background himself and losing his mother at a young age, David received plenty of help from his peers and mentors who helped him through his difficulties to become a teacher and eventually a Community Partnerships Officer with MOE, where he supports students from disadvantaged families. His gratitude and mantra of ‘paying it forward’ was what inspired him to start Project Stable Staples.
To date, David’s project has supported more than 266 families living in rental flats, with his social initiative set to help even more.
David chose to power kindness.
Founder of fashion label, Minor Miracles, Dawn Bey hand stitching masks to raise funds for migrant workers
Another inspiring story was from Dawn Bey, founder of Minor Miracles who displayed empathy and compassion in reaching out to employ fashion graduates who are unable to find jobs due to the current situation. Dawn and her new employees put their sewing skills to use by stitching and crafting face masks using leftovers from Minor Miracle’s signature colourful fabrics to be sold to the public.
All profits made from selling the masks were subsequently donated to charities supporting migrant workers and community services.
Dawn chose to power compassion.
Homemaker Helen Goh, spending time with her grandchildren using video call
Last but not least is a homemaker who led an exciting life. Helen Goh was a business owner, a manager and held many other jobs throughout her working life. She adapted quickly to changing environments and constantly learned new skills to stay relevant.
Even as a grandmother now, she has not forgotten that learning is a lifelong pursuit. To stay connected to her family during the circuit breaker, Helen familiarised herself with technology and video call apps so that she could continue seeing her children and grandchildren, even while they are apart.
Helen chose to power progress.
Aside from sharing such inspiring stories in times of gloom, Geneco is also committed to make a difference within the community. Our #ChangeMakersSG programme promotes collaboration between ourselves and other green advocates. In this spirit of partnership and togetherness, we want to do our part by supporting our ChangeMakers’ initiatives, creating a cohesive community to reach out to the disadvantaged around us.
Refash, one of our ChangeMakers, was facing difficulties when all nine of their retail outlets were forced to close as part of the circuit breaker measures, causing the brand to lose its revenue streams. Fortunately, Refash was able to quickly turn the situation around, by sourcing for 3-ply masks to be sold to the public as an alternative revenue stream to keep their business alive.
To support of our ChangeMaker, whilst understanding the crucial need of masks among Singaporeans even after the Circuit Breaker period, Geneco purchased 15,000 masks from Refash to be distributed to the less privileged in Singapore. To bolster this initiative, we also brought The Food Bank SG on board to help distribute these masks as they deliver food to vulnerable communities.
Aloysius Sng from Refash packing the masks before they are distrib