For Geneco, 2022 is a significant year where we celebrated a key milestone of being Singapore’s No.1 Residential Electricity Retailer, serving over 160,000 homes. But being number 1 goes beyond the title. It is about being able to do more and change things for the better.
The journey of doing good for our environment is a collective effort and we are thankful for the tremendous support from our partners and customers who have joined us in our journey to #PowerTheChange. Let’s take a look at and celebrate the key milestones that we have achieved with you as the year comes to a close.
Embracing Chinese New Year Tradition with Sustainability
Today, Singapore is one of the greenest cities in the world that safeguards more than 7,800 hectares of green spaces. And this Chinese New Year with the theme #ChangeBringsProsperity, we hope to bring awareness to the importance of a sustainable living environment and encourage everyone to contribute to green efforts in their own ways towards the Singapore Green Plan 2030 and for our future generations.
As part of the initiative, we have partnered with NParks’ Garden City Fund to spotlight 4 exquisite native flora on our limited edition red packets, which are made from 100% recycled paper, to inspire everyone to step out of their usual activities and appreciate the green spaces in our nation.
While giving red packets is a long-standing tradition of Chinese New Year, we want to remind Singaporeans that we can all still practise sustainability as we celebrate these festivities. After a successful launch last year, we brought back our inaugural Used Red Packet Recycling Initiative and received even greater support from the public with a total of 1,040kg red packets recycled. Together with like-minded partners – CRU, IUIGA, Refash and Wisma Atria, we placed 25 red packet recycling bins across the island. These red packets were then given to Tay Paper Recycling for pulping into other paper products.
Through such sustained efforts, we hope to encourage Singaporeans to #PowerTheChange so that we can share our prosperity with future generations.
Reinforcing Our Commitment to the #OneMillionTrees Movement
When the Singapore Green Plan 2030 was launched last year, a nationwide movement by the National Parks Board (NParks) to plant 1 million trees was set in motion. As community is key to the success of this movement, Geneco has pledged to plant 250 trees by 2025. To make this commitment a more meaningful one, we held our second Plant-A-Tree event by planting another 50 trees at Punggol Park on Earth Day (22 April) this year. With this year’s Earth Day theme, “Invest in our Planet”, we hoped to remind everyone that all of us have a part to play in the restoration, conservation and protection of our planet, as we continue to #PowerTheChange for a greener tomorrow.
To commemorate our 160,000 homes milestone, we were even more motivated to go the extra mile this year and planted an additional 150 trees in September, to reinforce our commitment to tackle climate change by playing an active role in the greening of Singapore. We would like to thank everyone who joined us and raised a total of $45,000 for NPark’s Garden City Fund, where we matched every donation made to the fundraiser via giving.sg dollar-for-dollar.
Rediscovering Singapore’s Hidden Green Gems
In celebration of our nation’s 57th birthday, we invited everyone to reimagine our ‘City In Nature’ by discovering hidden green spaces that are unimaginably found in Singapore. As part of the campaign, we held a photography contest and inspired Singaporeans to capture the unexplored wonders that our nation has to offer.
With an overwhelming response of over 930 photo submissions, we could see that many Singaporeans took the time out to explore the unexplored and appreciate the hidden green gems in our nature. We proudly showcased the top 20 shortlisted photos for online voting and held a photo gallery event at Waterway Point for public viewing. In less than a month, we received more than 32,800 votes and the top 3 winning photos were chosen.
We are very encouraged by the overwhelming support received from everyone and we hope that they will continue to be inspired to rediscover the lush green spaces that we have here and contribute to nurture our nature together.
Gifting Messages of Social and Environmental Good
As we power homes and businesses in the nation, we also believe in powering change. For good. For sustainability. For all.
This season of gifting, we hope to spread the message of doing good by inviting everyone to go beyond their pages and help to rewrite new chapters for those who need it more with our #HappilyEverAfter campaign. We collaborated with 3Pumpkins – a socially-engaged, non-profit organisation to raise awareness for the ‘Tak Takut Kids Club’ programme that helps less privileged children and youths to find their place in the larger community through arts.
Together, we created a beautiful e-book titled ‘The Little Green Heroes’ that is co-illustrated with the imaginative children, Cindy, Ruda and Sulaiman, from the ‘Tak Takut Kids Club’ programme as part of our fundraising initiative for 3Pumpkins. The e-book is available online on our #HappilyEverAfter website, where you have the option to download a copy to read or immerse yourself in the story as read aloud by Kelly Latimer.
We also joined hands with BizLink Centre, a non-profit organisation dedicated to serving the disadvantaged individuals, in particular persons with disabilities, to prepare 1,000 #HappilyEverAfter Festive Cards. The cards were then distributed across Singapore via Strides Mobility’s electric taxis.
To continue spreading the message of doing good, we held a #HappilyEverAfter ice-cream event at Orchard and gave away complimentary ice-cream for anyone who had downloaded ‘The Little Green Heroes’, and encouraged them to contribute to the fundraising.
With the support of the public, we have raised over $16,800 that would help to contribute to 3Pumpkins’ purpose and Power The Change for these children.
Looking back, 2022 has been eventful and fulfilling. These milestones could not have been achieved without your support and we would like to give a very special thanks to our partners, communities and families for believing in us and supporting our initiatives.
Let’s continue to #PowerTheChange by doing good for a greener and more sustainable future.
Till then, here’s a video recap of what we have achieved together in 2022.