Chinese New Year is a time to come together, celebrate cherished traditions, and create lasting memories with the family. As a season of renewal, prosperity, and joy, it offers the perfect opportunity to bring new purpose to your family celebrations.

This year, you can enrich these moments by adopting thoughtful traditions that also have a positive impact on the environment. Each intentional choice can transform celebrations into meaningful experiences.

Here are four ways you can welcome the new year with warmth, purpose, and care, alongside local partners who share these values.

Refresh Your Wardrobe with Timeless Style from Sea Apple

Dressing up in new clothes for Chinese New Year is one of the season’s most joyful traditions, symbolising new beginnings and inviting good fortune. This year, you can choose outfits thoughtfully designed to be worn well beyond the visiting season, while reducing unnecessary waste.

Singapore-founded brand, Sea Apple, brings this balance to life with well-designed clothing for you and your little ones. Known for its playful prints and imaginative designs, the brand creates pieces that feel light-hearted yet intentional. Using organic cotton and recycled fibres, each garment is made with comfort, safety, and responsible production in mind.

From modern cheongsams and mandarin-style rompers for little ones, to effortless adult styles that blend tradition with practicality, Sea Apple’s collections transition seamlessly from gatherings to everyday outings.

Explore their collection here and dress your family in clothing designed to be worn, enjoyed, and cherished throughout the year.

Spring Clean with Purpose through ItsRainingRaincoats

A clean, refreshed home often marks the start of Chinese New Year celebrations, and passing on items that are still in good condition is a great way to begin the year with generosity, while letting your spring clean support others instead of adding to landfill.

By donating through ItsRainingRaincoats, a Singapore charity that supports migrant workers and builds connections within the community, your contributions help meet everyday needs while fostering inclusion. From clothing and essentials to household items, each donation plays a role in supporting initiatives that bring people together.

Before donating, you can take a moment to check the accepted items list on their website to ensure your contributions can be put to good use.

Celebrate with Healthy and Eco-Conscious Treats from Delcie’s

Food sits at the heart of Chinese New Year celebrations, bringing families and friends together through shared moments. Choosing treats that are inclusive and purposefully made allows everyone at the table to share in the joy with greater intention.

Delcie’s Desserts and Cakes offers a way to indulge with ease and peace of mind. As Singapore’s leading bakery for health-conscious and allergy-friendly treats, Delcie’s is also proudly a 100% plant-based bakery, creating desserts that cater to diverse dietary needs while reducing their environmental footprint.

Beyond their bakes, Delcie’s is committed to more sustainable practices, from limiting plastic packaging to encouraging customers to bring their own bags and adopt simple zero-waste habits, such as using reusable knives for cake-cutting. Their efforts were recognised at the Honeycombers Sustainability Awards 2024, where Delcie’s was honoured with a Silver Award for sustainable baking.

Bringing a Delcie’s treat to your Chinese New Year gathering is a simple yet meaningful way to show care for your loved ones’ well-being, so everyone, from your little ones to your elderly, can enjoy a sweet moment together.

Explore their wide range of festive delights here, created for every guest at the table.

Give Your Red Packets a Second Life with Our Used Red Packet Recycling Initiative

Giving and receiving red packets is often one of the most anticipated traditions of the Chinese New Year, especially for your little ones. Passed from one generation to the next, these packets carry blessings of good fortune.

When the celebrations come to a close, red packets can continue to contribute in a meaningful way. By choosing to give them a second life, we can keep this cherished tradition alive while supporting Singapore’s vision of being a City in Nature.

Now in its sixth year, our Used Red Packet Recycling Initiative returns as part of our #WhereProsperityBlooms campaign, together with our returning partners, CapitaLand malls, Frasers Property, HDB Malls, PAP Action for Green Towns, SG Recycle and more, following another successful year of collecting over 5,290kg of used and excess red packets.

This year, we are also heartened to welcome new partners, including Lendlease, SAFRA, SingHealth, Suntec City and Takashimaya Department Store, to this growing effort, and we hope you will continue to be part of this meaningful initiative and give your red packets a new lease of life.

With our Used Red Packet Recycling Bins found in over 250 locations across the nation, you can easily drop off your used red packets from now till 31 March 2026. These red packets will be collected by SG Recycle and sent to the paper mill to be recycled into new paper products.

What’s more, you can join our Facebook and Instagram Giveaway for a chance to be one of 10 lucky winners to take home a $28 eCapitaVoucher! Simply share with us which Used Red Packet Recycling Bin location you will be dropping off your red packets in our comments section.

To find out where you can recycle your red packets and more about our campaign, you can visit https://whereprosperityblooms.sg

While you are embracing the joyful spirit, we hope you can take a moment to watch the ‘幸福园’ music video, featuring 怪咖Outcasts. Centred on themes of love, family, and new beginnings, the song lyrics draw parallels between a flourishing garden and a thriving child, both growing best when nurtured with warmth, encouragement, and care.

From our Geneco family to yours, here’s wishing all of you a Happy Chinese New Year!

Together, let’s #PowerTheChange and nurture a better, brighter and beautiful world for many generations to come.

Every new beginning represents an opportunity to grow, learn and flourish. This Chinese New Year, we would like to present the ‘Where Prosperity Blooms’ initiative – a reminder that prosperity is not just about what we have, but about what we can do to empower the next generation to thrive and shape a future filled with hope, wonder and possibilities.

Together with the National Parks Board (NParks) and Marshall Cavendish Education (MCE), we hope to inspire our children to become young stewards of their own journey ahead through these meaningful partnerships.

This year’s red packets are inspired by blossoming flowers, celebrating children as seeds of hope for a greener future. They feature a palette of vibrant botanical hues, each delicately accented with gold detailing representing prosperous years ahead. Each floral motif, with its pop-out design, illustrates how a child can bloom to one’s fullest potential with family togetherness. Within each red packet, printed on 100% recycled paper, you will discover lesser-known facts about the Singapore Herbarium, reinforcing the vital roles that plants, herbaria, and botanists play in understanding plant diversity and conservation for generations to come.

Preserving Our Botanical Heritage for Every Generation

To pave the way forward for the future generations, we are proud to support the Singapore Herbarium through NParks’ registered charity and IPC, Garden City Fund, in its most ambitious digitalisation project.

Established in 1875, the Singapore Herbarium is the second largest herbarium in Southeast Asia and played a pivotal role in the Singapore Botanic Gardens’ recognition as a UNESCO World Heritage Site. It houses over 800,000 plant specimens, some more than 230 years old, forming a living record of our natural heritage. These treasures hold immense scientific and cultural value, serving as vital references for research in biodiversity conservation, species discovery and distribution phenology, plant adaptation to climate change, and food security.

Through this project, NParks is transforming centuries of botanical collections into a living digital archive — creating Southeast Asia’s largest digital plant specimen database by 2027. This milestone will make these specimens accessible to everyone – past, present, and future.

The Herbarium Digitalisation process can be viewed at the Herbarium Viewing Gallery, right next to the Herbarium at the Botany Centre, Singapore Botanic Gardens, and is open on weekdays from 9am to 5pm. Admission is free.

To find out more about the Singapore Herbarium, visit https://www.nparks.gov.sg/sbg/whats-happening/calendar-of-events/botanical-art-gallery_pressing-plant-matters-2025.

Inspiring Tomorrow’s Stewards with the Where Prosperity Blooms Game

Empowering the next generation to lead the way, we are elated to be the Presenter of Marshall Cavendish Education’s International Environmental Coding Competition 2025, which invites young minds aged 7 to 16 from around the world to design environment-centric games inspired by United Nations Sustainable Development Goals 13 Climate Action and 15 Life on Land.

Together with 8-year-old student Ethan Reber, we brought his winning idea to life by co-creating the ‘Where Prosperity Blooms’ Game, built on the belief that thoughtful gestures can help life flourish.

You can stand a chance to win $28 eCapitaVoucher every week from now till 28 February 2026, simply by playing the game, making it a fun activity to enjoy together with your children.

More importantly, each gameplay counts as a pledge towards supporting the Singapore Herbarium. With your participation, we will donate $15,000 to NParks’ Garden City Fund to support the digitalisation efforts.

You can play the game here.

Experience Prosperity in Full Bloom at Our Flora House

Step into our ‘Flora House’ at Bugis Junction, Level 1 Atrium (Outside Salomon), from 26 January to 1 February 2026, between 10am and 10pm, to experience the heart of our initiative in full bloom and show your support towards botanical biodiversity conservation.

Bring along your little ones and play the ‘Where Prosperity Blooms’ Game at the pop-up to receive a limited-edition Geneco tote bag.

What’s more, you can drop by between 5 to 7pm on 31 January & 1 February 2026 and receive an exclusive set of Geneco Red Packets, and a Geneco Green Starter Kit for kids (worth $40), if you are among the first 50 players each day.

Plus, if you have used or excess red packets at home, you can bring them along to recycle at our Used Red Packets Recycling Bin and give them a new lease of purpose.

To learn more about our campaign, you can visit www.whereprosperityblooms.sg.

Together, let’s #PowerTheChange and nurture a better, brighter and beautiful world for many generations to come.