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Dive deeper and join our coral conservation efforts this Chinese New Year

Coral reefs are one of the most valuable ecosystems on Earth as about 25% of the ocean’s fish are dependent on healthy coral reefs for survival.

With approximately 60% of Singapore’s reef area lost to land reclamation, our nation is left with over 250 species of corals that can still be found largely around our southern islands, such as Pulau Satumu, Pulau Semakau and the Sisters’ Islands.

In view of this issue, the National Parks Board (NParks) recently launched an initiative to scale up existing coral restoration efforts and plant 100,000 corals in Singapore’s waters under their Plant-A-Coral, Seed-A-Reef (PACSAR) Programme.

This Chinese New Year, together with NParks, and alongside Marshall Cavendish Education (MCE), we hope to invite Singaporeans to dive deeper with us, explore the vast coral reefs that are thriving within our waters, and join us in our conservation efforts, through our #VoyageToProsperity initiative.

Pledge your support by playing the Voyage To Prosperity Game

In collaboration with MCE, we have co-created the Voyage To Prosperity Game, together with 10-year-old Gabriel Chin. 

As part of MCE’s Summer Coding Hackathon themed ‘Code the Ocean’, students aged 9-12 from around the world were invited to create games of their own to raise awareness for ocean sustainability, and among the shortlisted entries was this game creatively coded and designed by Gabriel, which theme is focused on ocean clean-ups. 

Simply play this game to pledge your support, and we will donate on your behalf, towards our $10,000 donation to the coral reef conservation and enhancement efforts by NParks’ Garden City Fund.

Haul in a prosperous Chinese New Year with Geneco’s marine-inspired red packets

Together with NParks’ Garden City Fund, this year, we are illuminating the beauty of coral reefs, which serve as a pivotal foundation for a thriving marine ecosystem. 

Each red packet, printed on FSC-certified paper, features a radiant flow of fishes in vivid hues of pink, blue and gold, as well as blooming corals to represent their flourishing prosperity. 

Within each red packet, you will find unique lesser-known facts about our native coral reefs, such as “While our reefs are only 0.01% the size of the Great Barrier Reef, they host about half as many coral species, showcasing the remarkable resilience of our local marine biodiversity.”

If you would like to receive one of these exclusive red packets, you can head down to our pop-up event happening now at Tampines Mall. More details below.

Breathe new life into used red packets

2024 marks the fourth consecutive year of our Used Red Packets Recycling Initiative. This year, we are joined by new and returning partners, including CapitaLand malls, CRU, IUIGA, OTO,  PAP Action for Green Towns, REFASH, and Wisma Atria, who are hosting our recycling bins at over 90 locations across the nation from now till 31 March.

These red packets will then be collected by SG Recycle, who will repurpose them into new paper products. 

Plus, join our Geneco Facebook or Instagram giveaway and let us know which CapitaLand mall you will be visiting to drop off your red packets in our recycling bins, and you could be one of the 40 lucky winners to walk away with a $28 eCapitaVoucher. Contest ends on 11 February 2024.

Join us at #VoyageToProsperity pop-up event

From now till 6 February, come on down to Tampines Mall, Level 1 Concourse, to show your support for local coral reef conservation efforts at our #VoyageToProsperity pop-up event. 

Together with your little ones, you can play the Voyage To Prosperity Game at the event and stand to win a $28 eCapitaVoucher, when you are amongst the top five players of the week, and a limited-edition Geneco reusable straw. 

What’s more, you can drop by between 3pm to 6pm on 3 & 4 February and stand to receive an exclusive set of Geneco Red Packets and a Geneco Green Starter Kit (worth $40) that consists of a silicone water bottle, reusable straw, recyclable umbrella and a grocery net bag if you are among the first 50 players each day.

If you have used or excess red packets at home, you can also bring them down to our recycling bins at the pop-up event. 

For more information on our campaign and event details, visit https://www.voyagetoprosperity.sg/ 

Together, let’s embark on a #VoyageToProsperity towards a sustainable nation for our next generation.​ 

And beyond.